Individual digital marketing report Students should pick a real business example and use SOSTAC and other digitalmarketing modelsto develop a digital marketing review & plan.
marketing
Description
Individual
Individual digital marketing report Students should pick a real business example and use SOSTAC and other digitalmarketing modelsto develop a digital marketing review & plan.
Structure of the assignment:
1. Executive summary
2. Introduction: a. Introduce the company (Any company of your choice)
3. Situation analysis summary
4. Objectives
5. Segmentation Target Positioning
6. Choose one persona for showing (create a persona using xtensio or hubspot template)
7. The persona journey
8. Media plan discussion
9. Media schedule
10. Budget and KPIS (if not in-depth, atleast mention approx.. budgets)
