Description

Assignment Notes 

In this assignment you will create a THREE (3) year marketing plan to address a specific marketing challenge for an organisation of your choice (referred to as YourOrg) using the SOSTAC framework. • You must complete all SEVEN (7) tasks in this assignment • The total assignment should be 4,000 words including Tasks 2-7 but excluding; Task 1, the bibliography and the appendix. Please limit your appendix to 4 pages. • Please submit your assignment as ONE (1) document.  

Introduction 

This assignment requires you to demonstrate the knowledge and skills that you have acquired during this module by producing a 4,000 word, fully referenced, academic report that addresses the issues concerning the complexities of leading organisations successfully through strategic change. In order to complete the assignment, you will need to choose and research an appropriate organisation. Choosing an appropriate organisation Choosing an organisation upon which to focus comprises three steps: 

Step 1: Select an industry in which you are interested. It may be one in which you are currently working, aspire to work, or are otherwise familiar.

 It might include, for example, commercial airlines, banking, fashion retail, food retail, beauty, IT, publishing, hospitality, leisure and tourism, automotive, construction, insurance, pharmaceutical, film, oil and gas, mining, sport etc. 

Step 2: Select a business within that industry. This may be a specific business unit or company that is part of a larger group. 

Step 3: Identify a strategic change or changes in that business that is planned to be undertaken or one that you propose. Researching your industry and organisation Your research involves systematically studying appropriate materials and sources in order to establish facts about your chosen industry and organisation. 

You can make use of the wide range of web resources available to help you to understand the context in which your organisation operates, but do not limit yourself, to web-based sources of information. You should take care also to use academic, practitioner, industry and company sources.

Assignment Part A: Idea Generation Generate an idea for a product or service. Produce a reflective account of how you generated and refined your idea. You should include: • The conclusions you have drawn from environmental scanning to identify the business opportunity. Include how your business idea was developed and why you rejected other ideas. 

• The theories and methods of idea generation and creativity you have used to refine your idea. 

• How you have introduced innovative concepts into your business idea or process. Total 20 marks Page 3 of 6 Entrepreneurship & Innovation © NCC Education Limited 2019-2022 Part B: Business Plan Produce a business plan for your product or service. Your business plan must include the following sections:

 • Executive Summary & Business Opportunity 10 marks

 • Research Strategy & Strategic and Marketing Plan 25 marks 

• Business Operation & Business Management 25 marks 

• Finances & Risk 10 marks

 • Bibliography 

• Appendix Total 70 marks Part C: Pitch Communicate your business opportunity to stakeholders and investors in a 5 minute power point presentation using a minimum of 4 to a maximum of 15 slides. Make brief notes where your slides need further explanation. You do not need to deliver the pitch. Please do not send a recording of your pitch. Submit the slides and notes only for assessment. Your pitch should present, as succinctly as possible: The market gap The business opportunity The business model The investment and support needed

Assignment The assignment comprises 7 (SEVEN) tasks. You must respond to all tasks. 

Task 1: Overview Identify and describe your chosen organisation (YourOrg) in one paragraph of no more than 100 words. Then summarise the project you have conceived (YourProj) in a second paragraph of no more than 100 words. NOTE: these two paragraphs will not receive any marks and do not count against the word quota for the assignment. 

Task 2: Projects in the Organisational Context Evaluate why YourOrg needs to change, using an academic theory about organisations. There are a number of ways in which projects can facilitate organisational change. Critically discuss how you have conceived YourProj and why it is the most appropriate for facilitating change in YourOrg. Total 20 Marks 

Task 3: Project Types and Execution Models Explain why there are different types of project and different execution models. What type of project is YourProj? Explain what execution model you will use for YourProj, and justify your decision. What role will standards play in the execution of YourProj? Explain how you would exploit new technologies in managing YourProj. Total 20 Marks Page 4 of 7 Project Management © NCC Education Limited 2019-22

 Task 4: The Project Proposal and Planning Project Execution Write a project proposal for YourProj. Your proposal should include, but should not be limited to: planning, resourcing, monitoring, control, budgeting and quality assurance. Use citations to indicate the source of ideas you are using in your proposal. If you don’t have data for some sections of your proposal, you may make any reasonable assumption. Total 20 Marks 

Task 5: The Role of the Project Manager Using academic sources and a critical approach, discuss how you would design the job of the project manager of YourProj to ensure that sufficient attention is given to leadership, administration, ethics, relationship management and the impact of culture. Total 20 Marks 

Task 6: Risk, Uncertainty, and Ambiguity Specify and critically evaluate a process that you will use for managing risks that may affect YourProj. Using academic sources, assess the potential impact of uncertainty and ambiguity on YourProj and explain how you would manage them. Total 10 Marks 

Task 7: Project Closure and Evaluation Identify and critically discuss the three most important tasks that must be done in the closure phase of YourProj. Propose a framework, supported by academic sources, which will help stakeholders reach some conclusions about whether YourProj has been successful. Total 10 Marks All documents and slides should