Interpret the differences observed in various dimensions and analyse what marketing implications it would have for Walmart in Nigeria and Tanzania.
business
Description
Case
analysis
Follow the following steps:
Read the Walmart case study:
"Walmart" Case study link:
https://gfluence.com/walmart-international-marketing-what-not-to-do/
1. Country
comparison (Nigeria and Tanzania) using Hofstede’s
country comparison tool: https://www.hofstede-insights.com/country-comparison/
(Walmart known
as Massmart in Nigeria and Tanzania)
2. Interpret
the differences observed in various dimensions and analyse what marketing
implications it would have for Walmart in Nigeria and Tanzania.
a. For
the difference in dimensions in the two countries (Nigeria and Tanzania) to be
significant, it should be a minimum of 10 points difference.
b. It
is not necessary that all dimensions would display min 10-point difference, in
that case you may select atleast 2 or more dimensions for interpretation, if
not all 6.
3. Discuss
country-wise (Nigeria and Tanzania) marketing implications for Walmart due to
differences observed in Hofstede’s dimensions.
