Description

IS EXPORTING MARKETING PLAN I WILL ATTACHED THE ORIGINAL ONE WHICH IS NOT UP TO 1,500 WORDS AND ALSO ATTACHED THE AREAS YOUR SUPPOSE TO COVER.PLEASE DON'T FORGET TO ADD REFERENCES, EXECUTIVE SUMMARY AND FINAL SUMMARY SORRY FOR THE DISTURBANCE SIR I JUST WANT TO HAVE GOOD GRADE THANKS Purpose The proposed market plan focus on providing long-term business future that shall be dealing with exporting processed agricultural products in foreign countries. The selected product which will be exported to a foreign country is packed coffee. Coffee products and their corresponding services shall be exported in foreign countries such as eastern Africa, central Africa, and the horn of Africa regions. III. Executive Summary The proposed business opportunity shall facilitate exporting processed coffee in most of Africa countries. The African markets provide both raw materials and market opportunities thus lowering costs for production such as transportation which is a mutual benefit factor. IV. Introduction The major products transported shall include transporting packed processed coffee in African countries. The main reason for selecting African countries is to facilitate continuous flow and counter exchange of raw materials with final products.

 Mutual operations shall be applied where by sources of raw materials shall be from Africa and processing shall be applied in the USA. V. Situational Analysis Processed coffee shall be made from Arabic coffee, and Robusta coffee is usually grown in African countries such as Uganda, Kenya, Somali, and Tanzania in eastern Africa. Processed coffee shall be packed in different qualities, quantity, and types. Numbering code shall be applied in defining the quality of coffee such as number 1, number 2 among other quality distinguishing features. VI. Country History African countries have better soils and climatic conditions that support growing of coffee on a large scale. Since African countries have no machines and industries for processing coffee products the entire raw material can be imported from farmers. Then final processed products can be taken back where the market is ready. Coffee products are unique to local users especially farmers coffee farmers. Introducing coffee product to them shall create high demands due to ready markets on using their final products. VII. 

Cultural OverviewConsumer attitudes toward product Consumers have the high urge, desire, and positive attitude towards using coffee products. As providers of raw materials, they have the curiosity to use their processed final products. However, the new product is a trial to new environment hence consumers may take time to completely accept new coffee products for use in their daily lives. Educational levels Most of consumes are illiterate thus it is difficult to read and compliment instructions. Demonstrations and user guide shall be required to ensure that consumers can use coffee products. Languages Native languages, official and national languages shall be applied to ensure that consumers can understand the use of products and services. VIII. Political Environment Health constraints are required to be enforced to ensure health security to community. Coffee is taken as a stimulant drug thus addictive to consumers. Effects and consequences of consuming coffee require being under special and responsible transportation agency. Certain features required include packaging with recycling bags. Products used should ensure that covering seals and packets are human-friendly, environmental conserving and non-toxic. Label and packaging are required to include health confirmation seals. Labels should and packaging must have verification and validation symbols and signatures from quality and health checking organizations. IX. Export Marketing Plan Short term marketing strategy shall involve application on a trip and off trip transportation. 

Importing trip shall also have a plan on how to implement exporting trip. Transporting operation shall involve to and from transport forum that shall ensure economic and cost-effective service.The long-term strategy shall incorporate focusing on importing processed coffee to other countries continents and both local and abroad markets. X. Economic Development High purchasing power is readily available since farmers grow coffee in large scale. Coffee developing countries do not manufacture their coffee locally hence raw materials are readily available for purchasing. Selling coffee has high potential due to the presence of few competitors and substitutes. Export marketing business shall ensure farmers are well paid and rewarded for their farming. Jobs shall be created such as transporting workers, sales and marketing, packaging, and loading and offloading job opportunities The business shall bring changes on various infrastructures such as road networks, air transport, and water transport among other developments XI. Summary The proposed marketing opportunity shall have different focus of opportunities. It shall ensure various activities in business of regions targeted have developed with current technology. Launching business operations in abroad shall facilitate different growth and development of export business opportunities.