Is the key element in what keeps a company on top, the way they are able to market their products or is it their success in making profits?

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Is the key element in what keeps a company on top, the way they are able to market their products or is it their success in making profits? Can anyone think of a company that is successful but does not have a great product? Can anyone think of a company that has a great product but is/was not successful?

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