In
every organization, supply chain management is very much essential because it
helps in enhancing competitiveness and customers’ satisfaction. It plays an integral
part in organizational growth and success. An effective supply chain allows the
company to faster delivery of goods and services to the end-users for a lower
value. The significance of supply chain strategy is that process which assists
in enhancing customer satisfaction. It allows a business to reduce the cost of production
and purchasing. As per the case study, Coffee Rome is a very reputed and famous
branded organization that regulates its business in more than 21,000 stores in
all over the world. They are offer beans and ground coffee to their customers. While
considering the issues that have faced by the company had decided to modify its
strategic direction and formulate strategies to introduce an organization’s global
supply chain management.
Coffee
Rome operates its stores in different areas where they are focus on attracting a
large number of customers towards their products and services (Oettmeier, et. al., 2016). Besides this, the company
had faced issues associating with enhancing the operational cost and global
challenges faced in the supply chain as well. Various supply chain risks have a
face by Coffee Rome such as production risks, environmental issues, and market
risks. In addition to this, there are various challenges which had face by a company
such as a climate change which creates difficulty in supply products and
services.
Aim:
“To analyze the challenges faced by the company in the supply chain management.
A case study of Coffee Rome”
Research Objectives:
·
To understand the study of supply chain
management.
·
To examine the different supply chain
risks that face by Coffee Rome.
·
To analyze the global challenges faces
by Coffee Rome in the supply chain.
Research Questions:
·
What is supply chain management?
·
What are the different supply chain
risks that face by Coffee Rome?
·
How to analyze the global challenges
faces by Coffee Rome in the supply chain?
Research
design is that outline of investigation tools and methods that are selected by
researchers. There are various forms of research design that includes the exploratory
and descriptive design of the investigation (Nguyen,
et. al., 2018). In this study, an investigator will be used descriptive
research design which assists in collecting and gathering relevant
information for developing projects.
The
research population is usually described as a large collection of individuals
and it is also called a well clear set of individuals. While conducting this study,
an investigator select small group of people who will share their views and
opinion regarding the topic. Random sampling is the part of the sampling tool
where each sample has an equal chance of being selected. In this, the Random
sampling method will be used in the research and 30 respondents are
selected for this investigation.
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