Description

1.0 INTRODUCTION

Johnson & Johnson (JNJ) is a main American pharmaceutical and healthcare company. The matter of the organization is separated into three significant portions pharmaceuticals, medical devices, and consumer product diagnostics. The gathering is known as the "Johnson & Johnson Family of Companies," which incorporates around 275 subsidiaries. Johnson & Johnson's vision statement is "for every person to use their unique experiences and backgrounds together-to spark solutions that create a better, healthier world." Johnson & Johnson's mission statement is that "our credo stems from a belief that consumers, employees and the community are all equally important." While, the objective of the company is to provide the high-quality services and products in cure disease, to improve the quality of life, to be the leaders in the customer satisfaction and to motivating peoples for using or attracting their product.

Johnson & Johnson established in 1886 in New Brunswick, New Jersey, through three siblings. Robert Wood Johnson joined his siblings James Wood Johnson and Edward Mead Johnson to make a line of prepared to-utilize careful surgical dressings in 188. At first, those products highlighted a logo taking after James Wood Johnson's signature, fundamentally the same as the logo utilized today. Robert Wood Johnson filled in as the organization's first President. Upon his demise in 1910, his sibling, James Wood Johnson, succeeded him in the administration until 1932, and afterward his child, Robert Wood Johnson II. Robert Wood Johnson's granddaughter, Mary Lea Johnson Richards, was the primary infant to show up on a Johnson & Johnson baby powder label.

The firm started operations by acquainting a line of prepared with utilize careful dressings. Surgical dressings are utilized to cover an injury for mending purposes and to forestall further damage. The firm has distributed Antiseptic Wound Treatment Modern Method. The organization likewise presented its business medical aid units around the same time to help railroad laborers. Afterward, it got standard in treating wounds In 1943 the firm turned into a traded on an open market organization. By 1944 it had a posting on the NYSE. Since 1997, the basic supply of the firm has likewise been a piece of the Dow Jones Industrial Average. It is one of 500 Fortune firms. Starting at 2014, the organization had more than 275 Johnson & Johnson working organizations utilizing 126,500 individuals. In 2014, total revenue from every one of the three sections of the business was over $74.3 billion. It had net profit of roughly 22 percent of total revenue. According to (Forbes, 2016), high level of brand awareness and a brand value of USD 312.6 billion as of May 2016.

1.1 COMPANY VISION

According to (Goldberg, 1994), Johnson & Johnson's vision statement is "for every person to use their unique experiences and backgrounds together-to spark solutions that create a better, healthier world." The statement is evidence that Johnson & Johnson is a company that values everyone's capabilities. Its then make use of these to impact other people's lives in the world. The statement has the following components:

1)   Everybody's remarkable encounter

As an organization established by inventive siblings, Johnson & Johnson perceives the distinction that each individual can make in the world. That is the reason it offers chances to people with various abilities to add to its course. The company thinks as its output of each individual's pooled endeavours.

2)   Spark solutions

 It's the collective efforts of its employees at Johnson & Johnson that have allowed the company to lead in the development of numerous impactful goods. Today, the corporation is widely known through its innovations for its widespread contribution in various areas of healthcare. These were instrumental in fighting numerous diseases.

3)   A healthier world

Johnson & Johnson as a multinational corporation has opened businesses internationally in around 60 countries. It also sells its goods across all nations to ensure it reaches everyone and also impacts on their health.

Thus, the vision statement is clear that the company values the individual capabilities of everyone. It is also future and market-oriented since the company operates internationally in 60 countries. The organization has increasingly expanded into the modern-day global corporation, with its products. The most important aspect is that the company helps its staff and other stakeholders to remain optimistic and keep alive the desire to find solutions to problems. It does this by promoting creativity and a spirit of cooperation. Johnson & Johnson creates a culture of sharing and corporation by embracing people with different capacities and different backgrounds, and this has been the source of its creativity which can be applied for their future innovations.

1.2 COMPANY MISSION

According to (Goldberg, 1994), Johnson & Johnson's mission statement is that "our credo stems from a belief that consumers, employees and the community are all equally important." The statement shows the organization is passionate about inclusiveness and treating everyone with utter respect and care. Johnson & Johnson's strategy reveals why it has become a global brand, embraced and known in every part of the world. The statement pertained to the components listed:

1)   Diversity and inclusion

Johnson & Johnson makes use of this aspect to demonstrate the power of solidarity in finding sustainable solutions to the most complex global issues. Johnson & Johnson promotes a healthy environment in which everyone thinks their efforts are important and contributory to humanity's well-being. All of Johnson & Johnson's stakeholders feel appreciated, and this gives them a positive attitude to bestow their best on everything they do contributing to this corporation's unmatched success.

2)   Improving lives

 Johnson & Johnson's single step is aimed at improving people's quality of life in terms of health. For example, the firm is investing its resources to fund the development of health-based products in different divisions. Some of these include consumer health goods such as oral care, baby care, and skin care, all of which allow better lives for people.

3)   Exceeding expectations

The impacts of Johnson & Johnson are not limited to niche at all. The organization has an influence on community development and empowerment beyond its main focus areas. The organization reflects the boundless ability to provide and care through tailored services spread across the globe such as sponsorship of education. Aside from that, it is also one of the leading companies in environmental preservation by clean energy initiatives.

Yes, these mission statements are fulfilling a characteristic of good mission statement which can be said as by encouraging innovation together with a spirit of working together. By embracing crowds with different capabilities and from various backgrounds, Johnson & Johnson made up a culture of sharing and corporation, and this has been the source of its creativity.  Whereas, it has the company ability to constantly expand itself and its products into the global entity it is in the future.