Macro-Environmental Analysis and Trends are things that are happening according to the listed factors that will affect ALL companies in the BUYER’S industry.
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Description
INSTRUCTIONS/NOTES
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Macro-Environmental
Analysis and Trends are things that are happening according to the listed
factors that will affect ALL companies in the BUYER’S industry. It is not meant to be specific to your
buyer (or any other company)
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Where you can find this information:
o
Euromonitor Passport
(Choose the company, industry, or country for further analysis)
o
IBIS World (If you
are not sure if your industry, select Canada Industry Report (NAICS) and select
the subcategory. Remember to look across the different tabs to get more
information)
o
Statista (Look at
Industries and Reports. Many have a completed SWOT)
o
LexisNexis (Search
by Subject or Topic, Dossier, Industry)
o
Factiva
o
MergentOnline (Lots
of good O&T information)
o
Statistical
Abstracts of the World
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You will find information in
your research that you will have to compile and find meaning
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Trends are things that are
either increasing or decreasing. Opportunities are positive trends. Threats are
negative trends.
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PROVIDE SOURCES! Include
all the information that you’ve viewed/used in this section as an APA citation
AND in the Reference list.
o
You should research
a minimum of 2-3 different sources
o
Citations should be
included in each section
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Under the Trend column, describe the overall
trend happening and where possible, include %, ranking, rating, etc. to provide
context
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Under the Impact of Trend & Time Frame,
explain why this is important to the buyer’s industry and the potential impact
(O) or (T). If there is a timeline included or forecasted, include this
information
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You should target to
include at least 2-3 trends per factor
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Remember that
Demographic trends are not the same as a Demographic market definition. It is a
trend (e.g. aging population, not age 65+)
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See Sheridan Macro-Environmental
Analysis template for more details
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The information in
the table below are examples
of trends and impact. Remember to keep the trends related to the buyer’s
industry (the ones listed below are very
general to give you an idea of what is expected)
