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TUTORIAL QUESTIONS

1)   Many market researchers have their favourite research approaches or 

      techniques, though different researchers often have different preferences. Some 

      researchers maintain that the only way to really learn about consumers or brands 

      is through in-depth, qualitative research. Others contend that the only legitimate 

      and defensible form of marketing research uses quantitative measures. 

      Take a position: The best marketing research is quantitative in nature versus the 

      best marketing research is qualitative in nature. 

      Word count: no more than 500 words 

      Reference: at least 2 academic sources to support your discussion   

2)    https://www.youtube.com/watch?v=2N6spwyBuvE

       Watch the video in the link above and discuss in 300 words about how the  

       consumer behaviour changed.  You must use the information from the video to  

       discuss.

3)      Watch the video in the link below and answer these two sub-questions in 300 

         words:

   https://www.youtube.com/watch?v=6HBOdH7yEQ0&list=RDCMUCRbWGFvmpQyvbow_wlNWEYQ&index=3

 a)  Identify the message that the company wants to send to the customers through  

       the advertisement. 

 b)  Identify the target market for this advertisement and explain why you think the  

      advertiser is using the segmentation variable you identified for that advertisement

       You must use the information from the video to support your discussion

4)     Covid – 19 has changed the future of retail industry. Provide your prediction  

        about the future of retail industry and discuss about it in 500 words. You can 

        use the information from the links below: 

https://home.kpmg/xx/en/home/insights/2020/03/realities-of-retailing-in-covid-19-world.html 

https://theconversation.com/covid-19-has-changed-the-future-of-retail-theres-plenty-more-automation-in-store-139025

5)    Watch the videos in the links below and answer 3 following questions:

       https://www.youtube.com/watch?v=keCwRdbwNQY 

         https://www.youtube.com/watch?v=5sMBhDv4sik&t=2s

a)      What is the message that Apple wants to send to its customers?

b)     According to your opinion what does the benefit Apple gain when they 

        implemented the Think Different campaign’?

c)     What kind of emotions does this video evoke in you? Explain what you felt and 

         why? 

          Answer the question in 300 words and you must use the information from the 

          video to support your discussion.

6)       Think about the last time you went to make a major purchase in a store. How  

            important was the salesperson in that decision? What did he or she do that          

            you liked or didn’t like?  Answer this question in 300 words

Instruction Files