Market strategic objective with two consistent competing goals

marketing

Description

Select 9 companies as follows: Pick 3 markets (You can choose market based on location, such as US market and China market, or you can choose market based on industry, such as Manufacturing and Agriculture) Pick 3 companies for each market For each company: Create an strategic objective with two competing goals Map objective into a 2x2 matrix Select the goal that better fits your 2x2 matrix

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