Marketing Management assignment help
marketing
Description
Assignment
There are two parts to this Assignment so be sure to complete both parts.
Part 1: The Consumer and Business Market
Write a brief paragraph that answers the following questions. (This should not be in Question/Answer format).
- Which company did you choose as your focus in this Marketing Management Assignment?
- Where is the company's headquarters located?
- What is the mission statement of the company you chose to study?
- The previous marketing manager developed an advertising campaign before the marketing strategy. How could
this advertising campaign potentially create problems for the product?
Part 2: Marketing Strategy Planning
In preparation for your first presentation to the CEO of the organization, you will create a 3–5-page paper.
You will examine how the 3 C’s (customer targets, competitors, value proposition) and 4 P’s (Product, Price, Place, and
Promotion) of marketing strategy influence marketing decisions about how you can increase purchases to consumers
and increase purchases for business-to-business.
Your goal is to complete the consumer and business-to-business marketing strategy planning document. Using the
bolded words as subheadings for each response as seen in the PDF of this Assignment, answer the following:
1. SMART Goals: Using the SMART acronym, list several objectives you wish to accomplish.
2. The 3 C’s of marketing strategy:
Customer Targets: Discuss the customer targets (target market), you should have at least two. Provide for the
CEO a more specific description of which customers you (the marketing manager) want to persuade to buy the
product or service.
Competitors: For each customer target, identify a competitor (brand or company) that may be able to provide
the customer target a like product that would appeal to them.
Value Proposition: What do you see as the value proposition? What are the reasons for customers to purchase
your brand/product? Summarize into a single paragraph.
3. The 4 P’s of marketing strategy: Marketing Mix for the Consumer Market: Describe each of the 4 P’s as it applies to
consumers that would purchase your product
a. Product
b. Price
c. Place
