Marketing Plan assignment help
marketing
Description
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Assignment 2: Marketing Plan
Due Week 6 and worth 100 points
This assignment consists of two (2) sections: a
marketing plan and sales strategy, and a
marketing budget. Note: You must submit both
sections as separate files for the completion of
this assignment.
For the first six (6) months your company is in
business—to give you time to perfect your
product and to learn from actual customers—you
will start marketing and selling in your own
community, a radius of twenty-five (25) miles from
where you live.
For most non-alcoholic beverages, marketing (as
opposed to the actual product itself) is key to
success. Cola drinks, for example, are fairly
undifferentiated, as are many energy drinks,
juices, bottled water, and the like. Companies
producing these types of beverages differentiate
themselves and attract market share through
marketing and brand awareness—both of which
are critical to success.
Section 1: Marketing Plan & Sales Strategy
(MS Word or equivalent)
Write the three to five (3-5) page Marketing Plan
& Sales Strategy section of your business plan, in
which you:
1. Define your company’s target market.
o Analyze the types of consumers who will be
drinking your beverage in demographic terms
(i.e., age, education level, income, gender, ethnic
