Marketing plan assignment help
marketing
Description
Select a company. You will choose (3) marketing topics and research what the companyis currently doing as it relates to these topics. Based on your findings of the company’scurrent situation on these topics, you will make recommendations on how to improveupon these.
Directions
1. Choose a company. For your introduction, define the company’s
a. Mission Statement
b. Product Definition
2. Select (3) marketing topics from below:
a. Customer Needs and Wants
b. Brand Equity
c. Generational Marketing
d. “Green” Marketing
e. Customer Lifetime Value (CLV)
f. Mass Marketing vs. Mass Customization
g. Price and Value
h. Customer Loyalty
i. Managing Employees
j. Service Levels (“Script”)
3. For each topic define the company’s current situation. This is a real-life scenario,so be sure to include outside sources to support your findings. You mustcritically evaluate 2 or more sources.
4. For each topic make a suggestion on how to improve or make changes based onthe current situation of each topic. As you define your changes, make sure tosupport your new idea with outside sources of why this would help thecompany.
