Marketing strategies 1. Initial starting step is very much important. Plan properly before launching. 2. The product that is made should be properly convincing and most importantly for a particular group of people. Next step is to influence the ones who are close to you and then to encourage them o purchase your product. 3. The industry should also be examined and analysed properly during this starting phase. 4. To feed the seed of the product on the social sites. It is also an important marketing strategy and effective also. 5. To expect a revolutionary launch of your product would be something more demanding for your product unless or until it is that much revolutionary. 6. The release of the product should be kept gently sloping. It would give time to media also to hype on your product.
7. Doing something remarkable for the duration of the launch of the product, like to shoot a funny or an adventurous video something related to the product. 8. Involve the partners within the product launch as it would expand the area for reach of your product. 9. It should be made easy for the group of people to be friendly with your product and can be understandable for people. 10. The aspects which are not concerned with the business should be ignored during the launch time. Marketing strategy for the new product launch: • Relationship Marketing: When the corporation has the main objective of building the relationships with the customers. • Transactional marketing: the translational marketing is the one in which the selling is the main objective of the company. Out of these 2 marketing strategies both for the new product launch and for the company thinking of launching a new social networking site which would compete with Facebook, the relationship marketing strategy would be the one which would be suitable for the company. References: • LAVENDA, D. (n.d.). 10 STEPS FOR SUCCESSFULLY LAUNCHING A NEW PRODUCT OR SERVICE. Retrieved from http://www.fastcompany.com: http://www.fastcompany.com/3004920/10-steps-successfully-launching-new-product-or-service
Get Free Quote!
420 Experts Online