Master of Marketing Module: Research methods Subject Choosing the appropriate methodology
marketing
Description
Master of Marketing Module: Research methods Subject Choosing the appropriate methodology In examining the fundamental characteristics of the different epistemological trends and methodological approaches used in management, you should consider the links with the wider objectives of a specific research topic and how answers (or solutions to particular problems) could be provided within given management research contexts. To prepare for this work: Review the required Learning Resources and your Key Concept Exercise from Week 3.To complete this work in 1000 words: (following week 3 key concept) Examining similarities and differences in your evaluations of different research methodologies and methods and their potential use in different contexts Debating the need for clear alignment between the research topic, question, and methodology/method, and what this looks like in practice Identifying lessons from the reviewed articles, and from the Learning Resources, and how these could be applied to your own proposed research projects
