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Company Performance Considering the knowledge you gained from your prior studies and
other related topics covered/to be covered in this unit (e.g. Business Performance Measures,
Balanced Scorecard, SWOT analysis, etc.), analyse and discuss the overall economic and/or
social and environmental performance of the company for the past two years before the
launch of the new product/service. Your analysis and discussion should explain how the
company has either succeeded or failed to strengthen its competitive advantage as a result of
the new product/service launched.
900-950 words, 5-6 references( Swinburne university style).
-Students should use, at least, three analytical tools (e.g. ROI/profitability measures, BSC,
SWOT, etc.) to comment on companies overall economic performance
=> for the past 2 years before the launch
-Discussion on whether the firm succeeded/failed to
strengthen competitive advantage because of new
product launch
Proper references used (cite as you write)
useful references can be found from numerous sources such as Annual Reports,
Sustainability Reports, Shareholder Reviews, company website and through various
library electronic databases such as DatAnalysis and Factiva, among others.
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