Not Just the Beatles : The Autobiography of Sid Bernstein
general article writing
Description
Assignment 3: Not Just the Beatles
Due Week 5 and worth 240 points
You are the lead singer and manager of a new and quickly rising band,
Everyone—from record companies, movie producers, video game
producers, magazine editors, and the like—is approaching you. As
described in Chapter 26 of the text, you do not want to make the same
mistakes Brian Epstein, the manager of the Beatles, made when they
made their first movie easily losing the band millions in lost revenue. You
have been asked to now take your band to support the troops in a number
of war zones. You do not want to engender negative press coverage and
agree to a contract with the U.S.O. and Armed Forces Radio.
Write a six to eight (6-8) page paper in which you:
1 Discuss the steps that would have helped a negotiator / manager like
Brian Epstein to prevent media and entertainment industries from
taking advantage of his / her lack of experience with these
industries.
2 Indicate the basic skills that you believe you need to effectively negotiate
with those individuals mentioned in the scenario. Justify your
response.
3 Compare and contrast at least two (2) different negotiation approaches
that you would use when negotiating with the individuals mentioned
in the scenario. Provide a rationale for your response.
4 Outline a plan for your contract negotiation in which you specify at least
two (2) different strategies that you can utilize, as needed, during the
negotiation process.
5 Stress the fundamental reasons why it is important for you, as a
negotiator, to set the terms of the contract for your band, as opposed
to allowing the opposing negotiation team to set those terms.
Present two (2) reasons why you would not want to allow industry
members to write the contract. Justify your response.
6 Use at least three (3) quality resources in this assignment. Note:
Wikipedia and similar Websites do not qualify as quality resources.
