Our relationship with brands is based on our personal experiences that can result in positive or negative perceptions.
marketing
Description
Overview:
Our relationship with brands is based on our personal
experiences that can result in positive or negative perceptions. This
assignment asks you to consider how marketers use advertising and other
communications to tap into consumers’ feelings about their brand or
product.
Consider two brands that you have opposing perceptions of
and evaluate how their marketing messages support or try to change your
perception.
Brand A – Positive
This is a brand you currently use or would like to purchase.
What is it about the brand you like? Research their branding and marketing
messages across advertising and social media. How does this support your
perception of the brand? Provide specifics and include image(s) to illustrate
your point.
Brand B – Negative
This is a brand you no longer use or have determined you
will never use. What is it about the brand you don’t like? Research their
branding and marketing messages across advertising and social media. How does
this support your perception of the brand? Does it appear that the brand
attempts to change your mind? Provide specifics and include image(s) to
illustrate your point.
Deliverable:
● A
two-page, single-spaced, typewritten report using 12-point font (maximum) not
including images, cover page or reference page.
● Include
a cover sheet with student name, number and assignment title.
● Cite
references for images and text within the report and include a reference page.
● Spell
check and proofread!
REPORT RUBRIC:
|
REPORT |
YOUR MARK/ |
|
Brand A – provides background on current perception of the
brand. |
/10 |
|
Brand A – demonstrates how the brand’s marketing supports
their perception |
/10 |
|
Brand B – provides background on current perception of the
brand. |
/10 |
|
Brand B – demonstrates how the brand’s marketing supports
or tries to change their perception |
/10 |
|
Overall Report Style/Format Report includes images, is free of errors related to grammar,
spelling and punctuation; appropriate length |
/5 |
|
References (APA-style citations) |
/5 |
|
TOTAL MARKS |
50 |
