Over the past few years there has been an emphasis on reducing our carbon footprint and ‘going green’ wherever possible. The trade and consumer show industry, along with many others, is evolving in the area of green initiatives.
marketing
Description
Marketing 1342 BCIT
Research Assignment #2
‘Green Exhibiting’
Over the past few years there has been
an emphasis on reducing our carbon footprint and ‘going green’ wherever
possible. The trade and consumer show
industry, along with many others, is evolving in the area of green initiatives.
Describe how you would plan, present and implement ‘green’
initiatives in a trade/consumer show program.
Your plan should include fiscal,
physical and human resource management.
The assumption is that the green initiatives plan is for a small or
medium size business that has an established trade/consumer show program as
part of the overall marketing program.
Discuss the priorities you would set
for implementation, a proposed timeline to fully execute your initiatives and
the payback you could expect. Also, include any obstacles to implementing the
plan. Be specific about the initiates you would implement rather than a laundry
list of all the things that could be done.
The paper
should be set up with a hypothesis, your report findings, your own conclusions
and a bibliography (references cited).
Consult
the rubric associated with this assignment to understand how it will be marked
and the weighted value of the assignment components.
There is
no strict page limit – minimum or maximum. When the ‘story’ is finished, the
paper is finished. This paper be marked out of 87 and is worth 10% of the total
course grade.
When
using the internet or newspaper sources, please be sure to cite your
references. It is important to make sure
that any material you take from another source is fully credited and noted as
such. Refer to the information on
“Ethics” in the BCIT student policy.
The
references cited should be compiled in a bibliography – though there is not a required
reference format.
The paper is due week 10.
