Pick a Category, Identify and mention the Up-sell and Cross-sell scenarios that can be created within that Category. Identify and mention Cross-sell scenarios, if any, that can be created across Categories.
marketing
Description
Dear Participant
This is your User Retention and Engagement : Individual
Assignment. Please read it carefully before proceeding forward.
Pick a multi-category e-commerce company of your choice.
1) Pick a Category,
Identify and mention the Up-sell and Cross-sell scenarios that can be created
within that Category. Identify and mention Cross-sell scenarios, if any, that
can be created across Categories.
2) Through Research and
wise assumptions (mention them) arrive at the overall CAC for that e-commerce company.
Please show your working. Write a short note on whether you think that the CAC
found out is high, low, at par with the industry benchmarks. Give reasons for
your suggestion.
3) Through Research and
wise assumptions (mention them) identify the CLTV for the company
considering a 3 year period. Please show your working. Write a short note
on whether you think that the CLTV found out is high, low, at par with the
industry benchmarks.
4) Based on the CAC and
CLTV suggest whether you think that the company is doing well to sustain
itself. Give reasons for your suggestions.
5) Based on the article
mentioned below, please write a short note in your own words on why you think
that Amazon is a benchmark in terms of having high Retention Rates.
https://www.getbeamer.com/blog/how-amazon-maintains-over-90-customer-retention-year-over-year
Please note the following:
- Your submission should be a Word
Document along with a summary of your observation under a word limit
of 2000 words. Appendices are not counted in the word limit.
- Any assignment found copied/
plagiarized with another group (s) will not be graded and marked as zero.
- Please ensure timely submission
as a post-deadline assignment will not be accepted.
Thanks
Program Office
