Prepare a virtual campaign for a public relations program
computer science
Description
Virtual Campaign
Purpose
Prepare a virtual campaign for a public relations program.
Recommend a public relations strategy for a given scenario.
Overview
An important aspect of effective public relations is having a virtual or online presence. In this assignment, you will prepare a basic virtual campaign. This could mean having a website, a blog, a Facebook page, and/or a Twitter account.
Action Items
Identify an organization that you are familiar with (e.g. your place of employment, or an organization you volunteer for or admire). For this organization, identify a potential public relations objective that this organization might benefit from.
Create a detailed outline of a basic virtual (online) campaign for this organization. In this outline, you will develop a plan for creating a virtual presence for the organization drawing primarily from the technologies found in Ch. 13 - The Internet and Social Media. Use the attached Virtual Campaign Template as your template when creating this basic virtual campaign.
Submission Instructions
Submit your completed assignment by using the Submit tool.
Grading Criteria
Content: Relevance, accuracy, application of concepts/principles, thesis, support, breadth and depth, synthesis, analysis: 60 points
Effectiveness: Writing style, appropriateness to purpose and audience, tone, flow/readability, clarity, organization, progression: 40 points
Mechanics: Spelling, grammar, punctuation, references: upto 20 points will be deducted.
