Presentation is a key aspect of professional marketing hence the quality of your assignment is very important.
business
Description
1. Answer all of the following questions
and follow the structure given below. Please
note that your answers should be based on your understanding of the theory
applied to your chosen brand and company. You are expected to use examples from your
research. If you use (quote or
paraphrase) information taken from any sources (especially the company website)
you are required to reference appropriately.
2. You
are required to research information about your focus brand and the company to
answer the assignment questions. You may
want to use a combination of the following secondary data sources:
·
company website
·
company promotional material
·
magazine or newspaper articles
·
industry reports
·
scholarly articles / business databases in the library
·
internet
·
personal observation
3. Presentation
of assignment
Presentation
is a key aspect of professional marketing hence the quality of your assignment
is very important. The following
criteria will be considered to assess the quality of your work: presentation -
clear structure and following of instructions; signs of effort given to this
assignment; correct referencing; correct language, grammar, clear headings and
spelling.
Use
infographics when possible e.g. graphs, diagrams etc. this will help in your
presentation. Additional supporting information and other relevant material
should be included in an appendix at the end of the report.
4. Referencing
Correct
referencing (including in-text referencing and a reference list at the end of
the assignment) is a requirement of all academic work. Please reference using APA referencing.
Information about referencing and APA guidelines are available on EIT online or
from the EIT library. Learning Services
can also offer assistance.
