Description

Assignment 9: Professional Selling and Sales Promotion

You will prepare an audiovisual sales presentation that is supported by creative sales

promotions as you assume the role of the new marketing associate for U Drive Transport.

Scenario

The car sharing business has grown in popularity throughout the world in densely populated major

city centers. Over the past few years, U Drive Transport company has dominated the United

States marketplace as a premier car sharing business. You have recently accepted a job with U

Drive Transport as a marketing associate to help the company expands into the global marketing

environment. To familiarize yourself with the car sharing business, visit the websites of

competitors of U Drive Transport:

● Research “car sharing” on the Internet and research two competitors in this industry.

As the new marketing associate for U Drive Transport, you have been tasked with preparing a

prerecorded presentation to train new account managers and sales representatives on the

features and benefits of the U Drive Transport product offering. Additionally, you must provide

training on the seven steps (slides #4–10) of the personal selling process located in your text

(Chapter 17) and in the steps below.

Follow the directions for executing this Assignment.

➢ Make sure you either have a built-in microphone in your computer or a headset with

working microphone in order to able to complete this audiovisual presentation

Assignment.

Directions for Executing this Assignment:

● Watch the Video on U Drive Transport: Click Here

•  Choose whichever software program you prefer to create your audiovisual presentation.

You may use PowerPoint with audio if you so choose.

•  Review the following document: Explaining a Process
•  Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing

perspectives on the following topics to train new account managers and sales

representatives:

•  Slide 1: Overview of the U Drive Transport brand
• Slide 2: Three features and benefits of the U Drive Transport product offering
• Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide

on Traditional or Relationship Selling and explain)

•  Slide 4: Step 1 in the personal selling process: Generating Leads
•  Slide 5: Step 2 in the personal selling process: Qualifying Leads
•  Slide 6: Step 3 in the personal selling process: Approaching the Customer and

Probing Needs

•  Slide 7: Step 4 in the personal selling process: Developing and Proposing

Solutions

•  Slide 8: Step 5 in the personal selling process: Handling Objections
•  Slide 9: Step 6 in the personal selling process: Closing the Sale
•  Slide 10: Step 7 in the personal selling process: Following Up

If using PowerPoint add your audio explanation. You can access simple instructions

here.

 Submit your PowerPoint audio-visual presentation to the Unit 9 Dropbox for grading.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. For additional help with your

writing and APA citation, please visit the Kaplan University Writing Center accessed in the

home area of this course. Compose your Assignment as a Microsoft PowerPoint

presentation with added audio explanation and save it. Submit your file by selecting the Unit 9: Assignment Dropbox by the

end of Unit 9.