Propose Research Assignment You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising have on a consumer's behavior. The VP of Brand Management will want strong justification for your recommendations. Propose a research project to address this problem that focuses on the kind of research design you would use; why you would use it; and how you would conduct the research. Needs to be at least 2 pages long with two sources cited.
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