Purpose: The purpose of this assignment is to evaluate marketing campaigns in the sports industry.
management
Description
SEE 2005 Online
Graded Element #4 – Sports
Marketing Campaigns
Purpose: The purpose of this assignment is to evaluate marketing
campaigns in the sports industry.
1.
Review Understanding Sports Marketing
Campaigns
2. Select the campaign discussed that you like most and
explain why you think it’s successful.
3. Based on
your answer to question #2, explain how your favorite sports team could utilize
the theme and message to reach its target market.
4. Which campaign do you think could
be improved and explain how you would improve it?
5. Identify and describe a digital
marketing campaign that you have seen for a sports team. What is the purpose of
the campaign and who is the target market? Do you believe the campaign is
successful? Why or why not?
Paper must include:
• Cover
page with your name, course name and assignment number
• 12
point type/double spaced
• Write
out each question and then answer below
• There
is a minimum 2 page requirement for this assignment
• Please answer using depth and detail to
support your answers
·
Points may be deducted for cover page, clarity,
spelling, grammar and format
• Due
in ulearn the end of day Sunday of week 8
