Read the following scenario and answer the questions given: The Johnson Company provides networking components and services to business organizations. A retail product and service business sounds simple, but management knows a lot of planning is required.
marketing
Description
Read the following scenario and answer the questions given: The Johnson Company provides networking components and services to business organizations. A retail product and service business sounds simple, but management knows a lot of planning is required. Retail product and service businesses operate in a crowded market. There is intense competition for customers. Pursuing and retaining customers are the primary goals of businesses, and Johnson is concerned that its methods are too antiquated to keep the company competitive. Currently, the company uses analog phone lines and takes all customer orders manually. It advertises in the yellow pages. As the information technology (IT) consultant, you have been asked by management to help improve the company’s visibility by suggesting methods that can be used to reroute and improve the current methods of communication to: Reach out to new customers Stand out from other businesses Meet existing customer needs Keep customers informed of news and updates
