Read the Sonic Marketing Plan (http://wps.pearsoned.ca/wps/media/objects/4733/4847129/sample-marketing-plan-sonic.pdf) and analyze the case by answering the following What cultural, social and personal factors are likely to most influence consumer purchas
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Read the Sonic Marketing Plan (http://wps.pearsoned.ca/wps/media/objects/4733/4847129/sample-marketing-plan-sonic.pdf) and analyze the case by answering the following What cultural, social and personal factors are likely to most influence consumer purchasing of smartphones? What research tools would help you better understand the effect on buyer attitudes and behavior. Which aspects of consumer behavior should Sonic's marketing plan emphasize and why? Which variables should Sonic use to segment its consumer and business markets? How can Sonic evaluate the attractiveness of each identified segment? Should Sonic market to one consumer segment and one business segment or target more than one in each market? Why? Write a report 2 pages long answering these questions. Make sure you cite any references (APA style).
