Retail Exercise
marketing
Description
Using what you learned in Steps 1-4, prepare a report for the retailer that addresses two issues: First, develop an
analysis of the retail space. What about this retailer do you believe is effective and what areas could be improved?
Then, following from this analysis, outline a set of recommendations for redesigning the store (it does not have to
involve major changes). Do not simply go through an address all the bullet points listed above (for starters some of
these issues may not even turn out to be relevant, and hopefully you will discover new issues and insights not
addressed in this description). Rather make this an integrated analysis of what this store is about and in what ways it
could be improved. Try to be creative and make sure your recommendations are supported by your prior analysis.
