Description

Ron Willingham teaches us that getting to know your customers and their needs is what makes a sale. In much the same way, advertising firms believe that they can identify the needs of potential customers when they promote new products and services. The challenge for the advertising firms is branding their products and services in order to gain customer loyalty. This project will provide you with an opportunity to judge the television advertisements and provide your sales expertise on their products and services. For this project, you will need to analyze the top 10 Super Bowl 2015 commercials. The link is noted below for your reference: https://www.youtube.com/watch?v=bd3dvQE4Jl4 After viewing the 10 videos, respond to the questions below:

 1. What is the product or service being sold? 

2. How is the product or service being portrayed and is it done so in a positive light? 

3. How does the commercial try to grab your attention or persuade you (identify some of the components from the Progression of Human Needs Model)?

 4. Did the product or service identified fill a need and create value? 

5. Would you buy this product or endorse the service after having watched the commercials?

 6. What sales techniques were you able to identify that were effective in marketing their product or service (i.e. The Approach Action Guide, AID, Inc. System, Interview, P.O.G.O., Sales Congruence Model, etc.)? After you have completed the responses for the questions above, rank each of the commercials on a scale from 1 to 10 and validate your reasoning for their successful or unsuccessful marketing pitch: 10- Excellent delivery of the product or service 9- Very good delivery of the product or service 8- Good delivery of the product or service 7- Satisfactory delivery of the product or service 6- Average delivery of the product or service 5- Neutral delivery of the product or service 4- Less than Average delivery of the product or service 3- Less than satisfactory delivery of the product or service 2- Poor delivery of the product or service 1- Very poor delivery of the product or service The format of the paper should consist of a 12 point Times New Roman font, double-spaced, MLA style, and grammatically correct. The paper should reference at least four (4) resources, which may include your textbooks (Willingham, Ziglar, and Beckwith), newspaper articles or journal articles to validate your arguments. The paper should be no more than 6-8 pages (excluding the cover page and Works Cited page).