Radio Statistics
Roughly 289 million adults in the United States listened to some
form of radio at least once a week in the fourth quarter of 2021, the report
said. That's good for 89% of the US adult population, and the figure is
growing. TV had the second-farthest reach at 85%, followed by smartphones at
83%. The PC and tablet were well behind, at 50% and 37%, respectively.
But the enduring usage of the radio seems to suggest that the
rise of on-demand streaming doesn’t have
to mean the death of older audio technologies. Since the bulk of this radio
usage is coming from people in cars, it also suggests the amount of time we
continue to spend getting to or from our destinations!
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