MKTG 780
Lab 2
Using the beer data produce the following report in R:
a.
Conduct a cluster analysis using k-mean method
b.
Present the results
c.
Use at least one graph to show the clusters
d.
Present a table of variable means by clusters
including the overall mean (i.e., the entire data set mean)
e.
Pick two variable for which the means by cluster
differ significantly and conduct a t-test to show the p-value of each cluster
mean difference versus the overall mean
f.
Show your statistical results both in a R output
format (copy-paste the output) and as a properly formatted APA table
g.
Right your results and conclusions using the
proper APA format
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