Nike vs Adidas vs Under amour vs Puma vs Li-Ning : The impact of corporate social responsibility on the supply chain activities of footwear and sports apparels.
Project Outline:
Introduction
Sustainability Strategy
Companies’ sustainability strategies
Evolution of sustainability strategies
Value Chains of the companies business model
Comparison between the sustainability approaches: qualitative similarities and differences
Environmental Impacts
Energy Consumption & C02 emissions
Waste
Water Consumption
Chemicals, Materials and Products
In each section there is as an analysis first of Nike
At the end of each section there is a comparison between companies:
Similarities and differences in target setting, comparing motivations and industry trends
Similarities and differences of initiatives and practices, qualitatively assessing which company has more effective approach and commitment over time
Ability to achieve results versus targets ambitiousness
Differences in reporting styles and availability of data
IV. Analysis of a product of each brands by its price performance, material, and sustainable features ( graphs?
V Supplier relations
Approaches for managing suppliers of raw materials and finished goods
Suppliers rating system and progress over years
Trainings and instruction provided
Ability to influence sustainable practices at suppliers sites
VI Conclusions:
Assessing strong and weak points of companies
Summary of the comparison over impact categories, and overall approach
Opportunities for improvement and sharing of best practice
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