OVERVIEW:
Since 2017, a major global slowdown in growth has been taking place in many countries of the world, and several European governments have had economic crises. These measures began to be exacerbated in November 2019, when a novel coronavirus emerged in Wuhan, China. Delayed responses by most governments around the world resulted in the virus spreading to every region of the world, with the virus outbreak being declared a pandemic in March 2020. Infection control measures have resulted in the closure of all nonessential businesses and a global restriction of public gatherings, resulting in major declines in the hospitality, retail, and tourism industries.
You have been hired by a UK-based firm of your choice to analyse the global business environment and assess the impact of changes in the public sector and non-for profit environment on business activity to inform their business direction post COVID-19.
DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?
Prepare an annotated power point presentation (10-12 slides) for the board that analyses the firm’s business environment using both PEST and Porter’s Five Forces models. (LO1) 750 words
Write a report that demonstrates an understanding of the impact of changes in the public sector and non-for-profit environment on business organisation and the impact of government on the structure and operation of a business organisation. (LO2 & LO3) 1,750 words
The report should include the following:
An introduction to provide an overview of the different types of organisations in different sectors.
An explanation of the different legal structures including their advantages and disadvantages.
The differences between public and private ownership including the different forms of financing used for both.
An assessment of the UK Competition policy and the legislative framework surrounding anti-competitive practices.
How the Competition and Markets Authority operates to review business practice and impact on the consumer.
An understanding of the objectives and fiscal and monetary policy instruments the government can use to regulate the economy during the recession and the impact on employment, taxation, interest rate, balance of payments and exchange rates in relation to business operations.
An understanding of globalisation and how it affects business, competition, and the economy.
The report should be written in an easy to follow format, consisting of a title page, a table of contents, an introduction, the main body of the work using appropriate headings covering the above seven points, a conclusion, and a reference list. There is no requirement for an executive summary or appendices, and you must not use diagrams or tables as part of your answer.
The presentation should include speaker notes at the bottom of each slide to explain the key points on the slide. Keep the slides succinct and you can use bullet points where necessary. The slides should be embedded in the assignment followed by the report. You are not required to make a presentation in class.
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