Strategic Plan Cybercation Café Project
business
Description
Executive Summary
‘Cybercation’ is a conceptual plan to build and develop an Internet Café that also
provides Education and other supporting services.
The first Cafe will be located in Auckland City. It is then intended to expand the
business by opening a second location in Wellington, then owning, or franchising
to owner/operators Cybercation businesses in locations across New Zealand and
Australia.
While there are many other Internet café businesses operating, the competitive
advantage of this business is that Internet/email services are just one service to
be offered, other services being;
- E-learning packages for industry certification
- Testing for industry certification
- Training/conference room/s for hire
- Photocopy/scanning services
- Graphic design and print
- Web server and hosting
- Other allied services
It is intended to establish a customer loyalty program. The implementation of
this customer loyalty program should secure regular business customers to
entertain clients and to persuade prospective customers to buy and use our
services. It is intended to operate this centrally, and that all customer loyalty
benefits are available to customers at any Cybercation location including those
franchise locations.
Any investment in technology should contribute to the achievement of the
business goals, objectives, and Critical Success Factors. We further wish to put
into operation, a website with capabilities where customers can look up details of
our services, and having the ability to book any of our services, including rooms
for hire, online.
The importance that human resources has within our business, will account for
the skilled staff members that we currently have on board. Each staff member
has all the relevant skills to begin the business and being specialised in their field
of expertise, they can ultimately affect the progression and succession of the
business. Further expert staff will need to be obtained.
This strategic plan will basically show that we are a new business venture with
the potential to succeed and prosper.
