Strategy Article Synthesis & Application (“Porter’s 5 Forces”) based on Michael Porter's "Five Forces" article. That paper will be our application of the Five Forces model to a company that We're responsible for analyzing. I have assig
marketing
Description
Strategy Article Synthesis & Application (“Porter’s 5 Forces”) based on Michael Porter's "Five Forces" article. That paper will be our application of the Five Forces model to a company that We're responsible for analyzing. I have assigned for company '' ServisFirst Bancshares, Inc. " NASDAQ Symbol - SFBS. Students will be assigned a company to research. In this business analysis paper, students are to thoroughly analyze the assigned company and prepare a five forces analysis specific to the assigned company and industry. Criteria for the paper: Minimum of four (4) pages, to maximum (5) five pages (not including Porter Model illustration, title page, or Reference page). Double-spaced, 12 point font, 1 inch margins. (APA Formatting) APA style and formatting required. However, no abstract is required. Include a 1-page Porter model illustrating your analysis (not part of the 5 page limit). Reference page and title page (not part of the 5 page limit) Strategy Article & Synthesis - Grading Criteria The analysis is concise, detailed, thorough; accounts for all five forces 20% Demonstrated understanding of article concepts 10% Research sources are thorough and appropriate for business analysis 15% Applies article concepts to selected business and industry 25% Prepares five forces model that clearly ties in with analysis 10% Writing style: concise, clear, organized, master’s-level, APA format 10% Flawless spelling, punctuation, grammar; Business-style writing 10% Total 100%
