Description

Student teams will prepare a 5000 - 5500 word report (approximately 14 double-spaced pages not including references and graphics), and deliver a presentation in tutorials, based upon the country that has been assigned by their tutor/lecturer (Note: the same country is not assigned to two different groups. If there are many groups in the class, then countries from Asia, Europe, Africa and America should be assigned to different groups). This project will require you to analyse the country assigned within the parameters found below. The purpose of this assignment is to for students to analyse the expansion capability of an existing Australian company, PRICELINE (http://www.priceline.com.au/) to another country using e-business and/or e-commerce, and to communicate these key issues through a written report and an in-class presentation. Written report (15 marks): The team project will, in part, take the form of a well-researched academic report. 

The point of the exercise is to produce a report that is well supported with references from respected sources. You should include academic journals, books, theses, trade magazines and well-respected sources of related Internet material as you find is relevant. Wikipedia, due to the inability to substantiate the information provided within, is NOT considered a reliable academic research source. Remember that “cutting and pasting” from sources, including web sites, even if the source is references, is a serious offense. Please use the format below to write your report. The main heading for each section should be used as headings in your report as well. Group Presentation (10 marks): The team project will also include an in-class team presentation of your assignment findings. 

The point of the exercise is to develop skills and experience in presenting report findings to an audience in a concise, clear and professional manner. Your presentation must involve all team members, equally, not be longer than 20 minutes in total length, and be developed using Microsoft PowerPoint presentation software. You will be required to include the script of the presentation as an appendix to your report document and the PowerPoint file must also be submitted with the report document. Name your PowerPoint file using the following format: itech7606_teamassign_studentname.ppt. Preparing the Report The following web sites may help your preparation of the report: http://www.internetworldstats.com/ http://home.aisnet.org/associations/7499/files/Index_Markup.cfm http://www.itmarketer.com.au/index.php http://www.ibisworld.com.au/ http://wps.pearsoned.co.uk/ema_uk_he_chaffey_ebus_2 http://www.davechaffey.com/E-business