Students are required to develop a public relations campaign plan. Each student may select its own campaign topic. It must be related to a current or anticipated issue or opportunity facing an existing sport organization in which they are in new of a good
others
Description
Need power point on a public
relations campaign created in a powerpoint with the following Directions listed
below,
Part 1: Overview
Students are required to develop
a public relations campaign plan. Each student may select its own campaign
topic. It must be related to a current or anticipated issue or opportunity
facing an existing sport organization in which they are in new of a good Public
Relations campaign to improve their image.
Part 2: Each campaign plan must
address each of the following key elements (do not overload one slide with a
lot of details, use more than one slide):
1.
1. Advanced
research (more details below under conducting research).
2. Campaign goals
3. Key publics
4. Key messages
5. Communication
channels (mediated, unmediated)
6. Campaign budget
(Students should assume they are working with minimal budgets).
7. Execution plan
(tasks, deadlines)
8. Evaluation
method
Part 3: Conducting Research:
1. In conducting
advance research, each student will be expected to gather data from multiple
valid sources.
2. All sources are
to be cited within the slides and a complete list of references must be
included at the conclusion of the presentation.
Part 4: Other Requirements:
1.
1. Slides: You are
required to create a well-developed PowerPoint Presentation.
2. Notes: In the notes
section of the PowerPoint (below the slide), add the extra commentary you would
have if you were speaking in front of a group.
