Description

Assignment 2 guideline

2500 (+/- 10% of the word count)

Students are required to evaluate the case study industry’s key strategies used, specific business practices, performance levels, and recommendations in relation to the week 6 to week 10 lecture topics on destination sustainability

The format of Assignment 2 – please provide all sub-headings as listed below.

Title page (do not use an assignment cover sheet)- student’s full name, tutor’s name, course, and assignment title

Table of contents with page numbers

Executive summary (not required)

Introduction – very brief introduction to the assignment (50-100 words)

Contribution of the tourism/event/hospitality industry to achieving the goals of destination sustainability in terms of socio-cultural, economic, environmental and political aspects. A summary/overview of your chosen case study example(s) and the application of selected strategies to the case study business practices & performance levels in achieving the destination sustainability goals

Lecture topic 6: Developing destination diversity: place, community and culture (500 words)
Lecture topic 7: Strategic alliances and Industry partnerships (500 words)
Lecture topic 8: Strategic control for tourism destinations (500 words)
Lecture topic 9: Green leadership strategies (500 words)
Lecture topic 10: Crisis and risk management (500 words)

Conclusion – (50-100 words)

o   A brief summary of the most significant points from your analysis 

o   Key strategies used & recommendations for improving destination sustainability-oriented outcomes

References - a list of all materials directly referred to in the report (must include minimum 10 relevant refereed academic journals/books & website sources); DO not use the lecture notes as key references; you can use the textbooks, references, & e-Readings listed on the lecture notes but you are recommended to demonstrate your research skill sets by researching most relevant/useful resources on selected key concepts/strategies and case study example(s) in relation to the tourism/event/hospitality industry contexts.

Appendices - 15% of continuous assessment
Class activities are a part of this assignment –  Students need to demonstrate that they have incorporated the lecture and tutorial activities into their learning from Week 6 to Week 10. Students can include evidence of their active participation in class activities (15% of class participation = 7.5% of marks for lecture activities; 7.5% of marks for tutorial activities)

1.       Lecture class activities for internal students; virtual class activities for external students (week 6 to week 10)

2.       Field Trip activities in relation to your case study example(s)

-          A summary note/photo evidence of the case study example(s) and business practices/strategies which contribute to sustainability goals

3.       Additional supporting information for your case study examples

Selection of the case study example

Q: Do I use the same case study example for the class activity - Presentation (Week 9/10). 

A: YES! You can use the SAME example.

Your examples must have sufficient information on the websites/newsletters/reports to provide evidence of key relevant strategies/business practices/performance levels for evaluating sustainability outcomes

You need to demonstrate your research skills on key concepts/business practices as well as problem-solving skills – how strategies are used, performance, evaluated and recommended for each of sustainability outcomes.

Assignment 2: How to select the case study example? how many of the case study examples?

Option 1 – you can use ONE SAME case study example (e.g. a tour operator company or accommodation) which you experienced from the field trip/or the website research for all lecture topics 6-10 for your assignment 2

Option 2 – you can choose 5 different case study examples when you apply for all lecture topics 6-10.

For example, you can select five case study examples in total.  1) a museum case study for lecture 6; 2) Qantas airline for lecture 7; 3) Hotel's quality system for lecture 8; 4) eco-lodge for lecture 9; 5) the hallmark event for lecture 10. 

Option 3 -  you can choose 2 or 3 different case study examples – 1) e.g. wine tour company (which you experienced from your field trip) for the topics 6-8 and 2) cultural festival (which you can get from the website research) for topics 9 - 10. 

For Week 10,

You can choose a government/Destination Management Organization (DMO) sector for managing crisis & risk management-related issues for political sustainability.