Students will select a small company or non-profit and develop a marketing plan
engineering
Description
Students will select a small company or non-profit and develop a marketing plan following the guidelines in the course preparing a cover page, table of contents, executive summary (on a page by itself), situational analysis, SWOT Analysis, marketing goals and objectives, marketing strategy, marketing implementation, evaluation, and control, and reference page. The project should be a minimum of 10 pages (which does not include the cover page, table of contents, reference, or appendices). A minimum of 10 good reliable references are required.
