SWOT analysis of the Phoenix BP Monitors, LLC
business
Description
1. SWOT analysis of the product and relevant company elements
2. A competitive analysis of
Below is the instructor's instructions for the group assignment
(You will be the Marketing Team for the Phoenix BP Monitors, LLC.
The idea here is a made-up company with a really useful new product that can be worn on the wrist to monitor blood pressure.
Through the remainder of this class we will build a very realistic Marketing Plan for this product. While you should look at what other companies might have done or be doing, this is intended to be your own original work. It is not a research paper on blood pressure devices or makers of such tools. This work should be your Team's ideas on Product, Price, Place and Promotion.
As we do each assignment going forward in this class you will be developing elements that lead to a complete Marketing Plan. First you should name your Product and think about design and materials and even some unique features that can differentiate your product from others. )
