Directions for the Discussion Board
You should shop for a product made by a foreign firm. Possible choices for this Discussion include ethnic grocery stores (such as Latino stores or Japanese food stores) or chains such as Cost Plus or Pier One that import inexpensive products from other countries. When selecting a product, try to find one that is amusing and has obviously been poorly marketed in terms of packaging, brand name, or general lack of appeal to U.S. consumers. Take notes on these products.
As the foreign marketer of your chosen product put together a strategy for marketing it in the United States. You have the opportunity to keep the product the way it is or to change it completely. Consider the additional costs associated with changing the product.
Using research from Chapter 5 in your textbook, write your response describing a global marketing strategy for your chosen product covering the following areas:
Checklist: address the following target market questions and those regarding the 4 P’s in your postings:
Your responses must be substantive in order to receive the maximum amount of points.
References
Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.
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