The aim of this assignment if for you to generate an idea for a product or service, write a business plan and then produce a pitch for stakeholders and investors.
business
Description
Guidance for Students
Purpose of the assignment:
The aim of this assignment if for you to generate an idea for a product or service, write a business plan and then produce a pitch for stakeholders and investors. Your business idea can be something new, something you’ve been thinking about for some time, or something you have already begun to develop.
You will not be judged on the commercial value or quality of the business idea itself, rather your
work will be assessed based on your ability to research and identify a business opportunity, refine
it based on the application of appropriate methodologies, produce a plan to deliver that product,
and write a pitch to investors. Clear evidence based on good research and thorough critical
understanding and use of the theories, approaches and methods you have learnt whilst studying
this unit will achieve far more marks than a commercially viable idea that isn’t supported by this
rigorous approach.
On completion of this assignment, you should have produced a plan and pitch that you could use
to launch and run a business. If you have generated a commercially viable idea, who knows where
it could take you!
Academic Rigour
It is important that you use the theories, approaches and methods that you have studied in this unit
and from your own wider reading. You should give clear and specific justification for the plans you
present based on thorough independent research, clear critical understanding of appropriate
methodologies, and detailed analysis.
You should cite every source you use and give clear references. We recommend the Harvard
referencing system, but any standard system is acceptable, as long as it is consistent.
Your assignment must, of course, be entirely your own work and there are severe penalties for
plagiarism outlined in the NCC documents What is Academic Misconduct? Guidance for Candidate
and Avoiding Plagiarism and Collusion: Guidance for Candidates.
Word Count
The word count for this assignment is 4,000 words. Pay careful attention to the mark allocation for
each section so you don’t spend too much time on any one section.
