The assessment tasks for BSBMKG502 Establish and adjust the marketing mixare included in this Student Assessment Tasks booklet and outlined in the assessment plan below.
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Description
The assessment tasks for BSBMKG502 Establish and adjust the
marketing mixare included in this Student Assessment Tasks booklet and
outlined in the assessment plan below.
To be assessed as competent for this unit,
you must complete all of the assessment tasks satisfactorily.
Assessment Plan
|
Assessment Task |
Overview |
|
1. Written questions |
You
must correctly answer all questions. |
|
2. Marketing mix selection project |
Youmust choose a company and product and determine a suitable
marketing mix. |
|
3. Marketing mix adjustment report |
Youmust review marketing performance and report on adjusting the
marketing mix. |
|
4. Marketing mix case study |
Youmust review a case study and answer a series of questions about
monitoring and adjusting the marketing mix. |
Assessment Preparation
Please read through this assessment
thoroughly before beginning any tasks. Ask your assessor for clarification if
you have any questions at all.
When you have read and understood this
unit’s assessment tasks, print out the Student
Assessment Agreement.Fill it out, sign it, and hand it to your assessor,
who will countersign it and then keep it on file.
Keep a copy of all of your work, as the
work submitted to your assessor will not be returned to you.
Assessment appeals
If you do not agree with an assessment
decision, you can make an assessment appeal as per your RTO’s assessment
appeals process.
You have
the right to appeal the outcome of assessment decisions if they feel they have
been dealt with unfairly or have other appropriate grounds for an appeal.
Naming electronic documents
It is important that you name the documents
that you create for this Assessment Task in a logical manner.
Each should include:
·
Course identification code
·
Assessment Task number
·
Document title (if appropriate)
·
Student name
·
Date it was created
For example, BSBMKG502 AT2 Marketing Mix
Report Joan Smith 20/10/18
Additional Resources
You will be provided with the following
resources before you begin each Assessment Task.
Assessment Task 2
·
Marketing Mix Report Template
Assessment Task 3
·
Case Study
·
Revised Marketing Mix Report
Template
