Chippies Proposal
Executive Summary
The Chippie is a new company that
specializes in traditional bar/pub food with a sports theme setting. It has
been very successful for many years in the United States, and the owners would
like to tap the European market and establish its business in the United
Kingdom. The Chippie is capable of providing its customers with all the UK
style atmosphere that its customers primarily want. The company is driven in
delivering to its customer's authentic dining and pub experience so that
customers repeatedly come because of his\her experience. Customer focus is the
central philosophy at The Chippie. Presently, it has been observed in the
research that in the UK the market is primarily focused on pub environments
with a sports theme setting and are most customers are also beer enthusiast.
This causes The Chippie to let beer severe as a passion for the organization. On the request of our customers, we live
screen any sport, championship, any league of sports like rugby, racing, etc.
This company or restaurant provides the best services to its customers. So, I
want to tell you that The Chippie is capable of fulfilling all the needs of its
customers (Taylor, 2001).
The initial analysis of growth
opportunities of The Chippie is done through the SWOT analysis.
Strength:
Services to the customer are superior, with customers communication is
excellent, and the team is highly educated.
Weakness:
Lack of essential skills in employees, Resources for staff is limited, and
employees are unfriendly.
Opportunities:
A fresh product line started, Aim at different demographic and develop an
environment of the team.
Threat:
On new policies pushback employees and with fewer prices new competitors (DEVI,
2016).
Country of Choice
For the establishment of The Chippie,
we choose the United Kingdom because The Chippie will specialize in traditional
UK style and we think the United Kingdom is the best or suitable place for
opening our new business.
Modes of Entry
Into global market modes of entry are
the channels which an organization hires to get admission to a new market
internationally (Rui Fernandes, 2014).
Licensing
Licensing comprises contract
manufacturing, franchising, and Turnkey contracts.
International Distributors and Agents
To enter into the international
market agent are the first step because of an agent either an individual or an
organization that contract with businesses in the market on behalf of our
company. So agents or distributors are essential for entry.
Strategic Alliances
It is a term that defines an entire
series of diverse relationships among companies that internationally advertise.
At times the connections are in the middle of contenders.
Joint Ventures
When a new company is starting with
parties have possession of a percentage of the new trade, this is known as a
joint venture. And there are various reasons for the set-up of a joint venture
in the international market.
Subsidiary Internationally
An organization also start or entry
into the market globally through open a subsidiary of its own business in the
international market.
Internationalization Stages
Consequently having well-thought-out
into global markets the primary modes of entry, we accomplish through allowing
for the Internationalization Stages.
The Internet
These days the internet is the best mode
of entry into the international market. Because on the internet we advertised
or marketed our business very quickly. The Chippie also promoted and started
its business by manufacturing herbal beer and announced in the market.
Exporting
Exporting also another mode of
entry in the international market because if for a business it is difficult to
set up business internationally then for entry it is good to have first started
the business through exporting across various nations. Export can be done
directly or indirectly.
Cultural
Differences
Notwithstanding the tremendous change
in living conditions, usually likewise invested considerable effort and time is
acclimating to contrasts between the business cultures in the U.K. what's more,
here in the U.S (Routamaa & Hautala, 2008). They are not difficult to
overcome, obviously, yet they surely keep things interesting.
Work
Habits
American employees to be more
devoted and faithful to their boss than employees in the U.K. British employees
will in general put in fewer work hours (OECD information backs this
observation, setting regular hours worked every year in the U.K. at 1,681 and
in the U.S. at 1,780). Americans additionally appear to have lunch at their
work area as often as possible, though in the U.K. we take an hour for lunch in
addition to different breaks for the day.
Language
Barriers
Even though the two nations
communicate in English, there can be varieties in terminology and phrasing that
can prompt false impressions. For instance, when individuals state "let’s
do lunch!" As a British citizen, take that honestly. It can get confusing!
Networking and building associations before influence the move over the lake to
can enable people to change following this before completely submerged in the
American business condition (Vasalou, Joinson, & Courvoisier, 2010).
Manner
of Speaking
Piggybacking on terminology
contrasts, local British citizens are more immediate, especially with regards
to business dealings. This can be a problem as bluntness can appear to be rude
when it's not planned that way; however it features the significance of being
quite confident in what anticipate from employees and colleagues - and
motivating them to be explicit and open also.
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