The combination of the industrial revolution and the consumer society
economics
Description
Task:
Today the world is becoming more homogenous and, with increasingly few exceptions, big-name brands
dominate main streets, high streets and shopping malls all over the globe.
We dress the same; we want the same latest technological kit; we drive the same cars. But where did this
uniformity come from? The answer is the combination of the industrial revolution and the consumer society.
Originating in Britain but flourishing most spectacularly in America, the advent of mass consumption has
changed the way the world worked. Led by the Japanese, one non-Western society after another has adopted
the same model, embracing the Western way of manufacturing and consuming.
Only the Muslim world has resisted. But how long can the burkha hold out against Levi's?
Niall Ferguson examines whether we are now seeing the first effective challenge to the global dominance of
Western consumerism.
Please watch the film and discuss the following questions in the relevant forum thread.
1. What is your view on globalisation?
2. Are we becoming more homogenised or more individualised?
Requirements:
Font type: Times New Roman
Font size: 12
Double line spacing
Academic writing Harvard style
Number of words : 800
When you express string statements try to have a supporting reference so we know it is not just
your opinion
Make sure any web links used have a declared Accessed Date to be compliant with the Harvard
Referencing Standard
Make sure you have the full bibliographic details for each reference used.
Some times when looking at differences it can be useful to create a table and put them side by
side with a further column for comments, this allows the word count to be reduced.
