The common assumption in the tech world is that old media platforms are dying a slow death.
computer science
Description
The common assumption in the tech world is that old media
platforms are dying a slow death. As smart devices become more and more
ubiquitous, the need for more traditional platforms seems to only lessen with
each passing year. At least that’s what many would have you believe. The use of
radio as a method of reaching potential clients continues to be the route
chosen by many successful businesspeople, as this report will surely have you
conclude.
While there is no denying that the advertising field is a bit
more crowded than it was in the past, it would be unwise to discount just how
influential those older platforms remain. For example, radio, not smartphones
or PCs, reaches more Americans each week than any other media platform,
according to a recent Nielsen report charted by Statistical World.
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