The document must elaborate on the feasibility of the proposed solution, as well as a brief summary of available alternatives.

marketing

Description

Proposal

The proposal must include a 1-2 pages describing the New Product Development (NPD) idea.

The proposal document must illustrate the two following ideas:

  • Consumer problem to be solved/gains to be provided
  • Nature of the proposed solution

The document must elaborate on the feasibility of the proposed solution, as well as a brief summary of available alternatives.

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