The End-of-Semester test comprises three essay questions based on content drawn from the prescribed text. Students are required to draw directly on content from the prescribed text, and as such, this is an open-book test.
marketing
Description
Format: The End-of-Semester
test comprises three essay questions based on content drawn from the prescribed
text. Students are required to draw directly on content from the prescribed
text, and as such, this is an open-book test. This Test is also an individual
assessment task, and so to ensure its integrity, students will need to
submit the Test via Turnitin as evidence that no collaboration has occurred.
Description: Each of the three questions that follow use the Language Translator from
Assessment Task 2 as their context. Students are required to answer all 3
questions:
- Imagine that your
Marketing Strategy is going to revolve around Digital Marketing. Drawing
on ideas inspired from pages 37-53 of your prescribed textbook, provide a
Digital Marketing strategy for your Language Translator
(approximately 1000 words). This question is worth 20 of the 50 marks
on offer.
- Using Table 3.1
of your prescribed textbook (page 85) to help inspire your ideas, what
specific actions can you take to make your Language Translator more
Corporate Socially Responsible in regards to its product, price, place and
promotion strategies? (approximately 500 words). This question is worth 10
of the 50 marks on offer.
- Come up with a
Marketing Research plan that will help you steal market share from your
rival competitor, Muama Enence. If this is to happen, what is the
most important information that your market research will need to gather? Referring
to pages 214-225 of your prescribed textbook, which of the 8 data
collection tools (refer to Figure 7.4 on page 214) would you use to help
you gather this information? For those tools that you choose, how would
you use them? Be specific. For example, if you opt for focus groups or a
survey, what specific questions would you ask and why? (approximately 1000
words). This question is worth 20 of the 50 marks on offer.
