The feasibility study should use the following format: Title Page: Business name; full contact information Executive Summary: 1-2 pages in length; generally one paragraph for each of sections Table of Contents: Short Introduction: Study’s objective, what is being assessed and why Company Overview and Description of Value Proposition: Name of company & entrepreneur(s); ownership & legal structure; summary of proposed business – product/service, industry/target market, management and operations, funds needed and used, and sales projections Product/Service Feasibility: Based on the product/service you have developed, assess the desirability of product/service feasibility and demand for product/service Industry/Target Market Feasibility: Based on the industry/target market you have identified, assess the industry’s attractiveness, target market’s attractiveness, and market’s timeliness.
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