The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea.
marketing
Description
Unit 7 Assignment –
Final Project
·
Develop a marketing plan.
Instructions
The final project for this course will be
developing a marketing plan for a New Product Development (NPD) idea.
Throughout this course, you will be learning about the various parts the comprise
a marketing plan. Your final deliverable for this class will be a
strategic marketing analysis and plan.
The final plan should illustrate the following
points:
1. Consumer
problem to be solved/gains to be provided
o Nature
of the proposed solution
2. Positioning
statement
o Details
on a target market and market segmentation
3. Market
analysis
o SWOT
analysis
o Details
on competing products or services
o Discussions
on differentiation from competition
o discussion
on market trends based on research
4. New
product development process summary
o Details
on the process used to develop this hypothetical product
o Discussion
on how concept/product could be tested
5. Marketing
strategy
o Provide
an overview of the planned marketing and advertising strategy
o Provide
more specific details and discussions on one of the following:
§ Integrated
marketing communication plan
§ Logistics
and distribution to include reverse logistics
Submit
Support your paper with a minimum of three
(10) external resources. In addition to these specified resources, other
appropriate scholarly resources, including older articles, may be included.
Length: 13-15 pages, not including title and
reference pages.
Your paper should demonstrate thoughtful
consideration of the ideas and concepts presented in the course and provide new
thoughts and insights relating directly to this topic. Your response should
reflect scholarly writing and current APA standards.
